The CVCC eSports team has requested a redesign of the team uniforms, arena, and marketing that can be used for recruitment efforts.
The main theme for the arena is centered around #GameChangers, a social media campaign used to describe players that go above and beyond the eSports arena. The walls feature a chalkboard finish so players can write important dates and information on the wall that is visible to everyone. This also serves to excite newcomers as they see the activity around the arena. Shelves and cabinets were added to organize game consoles and other important items. As a nod to the beginnings of video games, a vintage arcade is added for a retro vibe. The main gaming wall features an LED outline of the Red Hawk logo for a modern approach. The lounge area features a pattern of the logo for brand consistency and the trophy case has glass doors to proudly display awards and achievements.
The arena was created on Adobe Dimension to full scale and rendered as the final product. The software was also used in conjunction with Adobe Illustrator and Adobe Photoshop to complete the designs.
The marketing analysis began with a SWOT analysis that led to the development of SMART goals to extend the team’s current recruitment efforts and build a reputation with the community.
